Stone Cold Heart by Altra

Stone Cold Heart by Altra
Product Campaign

Altra's product campaign for Stone Cold Heart by photographer Zach Gold with art direction and artwork by New Order, including digital, print, and out-of-home asset production.

“A cool interior indented with visceral clarity. Contradictory reflections have an assertive presence amid confessional stoicism; indulging in irresistible recollections. Haunting and atmospheric, a gratifying melancholy. Heartbreak has never felt so good. Smoky and aromatic Maté Tea provides depth and intensity to a refined Haitian Vetiver, satisfying a craving for grounded intimacy.”

Project Services

Campaign Strategy
Art Direction
Post Production
Artwork
Asset Development
Social
Digital
Out of Home

New Order Services

21 Sunbeam Road, NW10 6JP
London, United Kingdom